Monday, March 8, 2010


How do trends result? Where do they come from? How do we generate the current definitions of beauty that we adhere to?

A new way of thinking about fashion and beauty is that they are a consequence of the society-the environment, the times and the people that one grows up in and around.

Fashion as a consequence...this makes sense, I believe. The clothing we wear is the result of one's society. I had never thought about this until my professor mentioned it to me today.

Is fashion the product of marketing and personal choice? I believe also that it is the reflection of internal and external influences.

Why do we like what we do? Why do we choose what we do? What makes us believe that something looks 'good'? I remember a time when I thought that stirrup pants were awesome and that retainers were super cool. When I was five, all I would wear was biking shorts. It was a comfort thing for me. But now, I will wear tight fitting jeans that restrict my movement, but are 'in style'. (Mine went through the dryer.)

I can't stop wondering why? What sparked the change? Where are my biking shorts + stirrups pants?

1 comment:

  1. I think what you're talking about is the process of cool-hunting. How society defines what is going to be cool next. I think we like what we like because other people we value tell us it's cool. Or we see something that resonates with our particular aesthetics that result from the culteration we've experienced. In other words, I think Coco Chanel has something to do with it, but so do your parents and where you grew up!