Visual Communication and the Perception Beauty in our Society: A Paradigm of Vogue and the French Court of Louis XIV
The perception of beauty within our society is influenced by a variety of external sources. A result of advertising, marketing, and the communication of messages through visual imagery, the fashion industry has largely developed the psychological understandings of beauty that we adhere to today. The power that is being exerted by the industry upon our society has direct parallels to the structure and culture of the French Court in the late seventeenth and early eighteenth centuries. During his reign, the influence of King Louis XIV was felt, not only within the French Court, but also through reverberations amongst the European nations. This assumption of authority quickly led to King Louis XIV’s recognition as the dominant monarch of the World of Fashion. Looking to the King’s court as a model reveals that fashion has had an explicit role in the development of culture and national identity. By recognizing the influence that one man had on the external identity of Europeans, we can use the French court to develop a diagrammatic framework to understand the system of the fashion industry today and its influence upon our modern society. Through visual exploration and analysis I will reveal the ways in which our culture is largely developed by the opinions of those governing the World of Fashion today. An exploration into the power of exerted influence upon societal perceptions, I will use design to visually explain the system of fashion. Within this framework I will draw parallels between the French Court, led by Louis XIV, and the fashion industry in its current existence.
This is very exciting. I have just applied for the UW Undergraduate Research Symposium, and this is my official 'Abstract Proposal'. I love the name, truly!